Sales executives in the travel and tourism industry - do you know how
your customers are making their buying decisions?
your customers are making their buying decisions?
With the start of World Travel Market Expo 2011 in London this week, Reed Travel Exhibitions chairman, Fiona Jeffery, launched the latest World Travel Market Industry Report 2011. One key increasing trend highlighted is the importance of social media in customer’s product selection. 40% of U.K. holidaymakers used social media to select a holiday last year with one third changing their hotel choice after consulting popular social media sites such as Facebook. Up to 10% of people surveyed swapped resorts after looking at peer reviews on social networks. The report shows travel industry professionals in sales and marketing citing social media as becoming more important than PPC (pay per click) and online advertising. See the latest news coming from this year’s huge travel trade exhibition at the Excel Centre in London at www.wtmlondon.com
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