Monday, 13 February 2012

Have you got what it takes to be an account manager?

A good account manager needs to have a foot in both sales and in customer service. That’s according to a detailed careers review on the Wet Feet careers advice website. They define an ‘AM’ in two ways. Firstly an account manager is “the liaison between a company and its clients… to see that those clients are maximizing the value of the products and services provided.” Secondly the account manager ‘has a duty to maintain, retain, and usually upsell to their portfolio of clients or accounts”. Looking at the opportunities for a career in account management, the website list a number of areas where a good account manager may use their skills. These include consulting firms, public relations agencies or manufacturing companies for major brands. First steps on the account management ladder may be a role as an account executive or account coordinator. Read more sales career advice at http://www.wetfeet.com/careers-industries/careers/account-management

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