Sales motivation – US style

A year of gourmet meals, a paid day off to go fishing or an engraved baseball bat – some of the incentives suggested by the sales directors interviewed in Success magazine and website based in the US. The article looks at key ways to motivate staff along with interviews with several sales and marketing directors. Sales coach Mark Palmer says that a successful sales manager needs to be clear on what motivates their particular team – ‘it is critical to identify what excites your people—maybe it’s cash, certain gifts, prestige, peer recognition or job satisfaction.’ Another strategy is to involve the whole company in the latest sales drive, as the success of the sales force is often key to the company’s success. ‘Encourage supporting departments—such as customer service, engineering and marketing—to be supportive of the sales staff’s efforts,’ says Palmer. For more ideas and motivational strategies, read the full article at http://www.success.com/articles/1445-how-to-motivate-your-sales-staff