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Tuesday, 3 July 2012
Selling around the world – where does your style fit?
Persuader,
dream-maker or networker – how would you characterise yourself in a
sales situation? Philip Broughton, writing on the Harvard Business Review blog,
argues that no matter how many sales systems or methods are published, it really comes down to a balance of someone’s
personality and the sales role itself. For his latest book, The Art of the
Sale’ he has interviewed sales people around the world to see how they approach
sales as a profession. Comments included ‘Your authentic self will always,
eventually, come out’ and ‘rigid methods taught in
most sales courses…are hopeless in the field.’ In India, a key manager at
Infosys said that the best salespeople are ‘those people who can make others
comfortable, who are articulate, and who are able to deal with the unexpected.’
For more on how different sales personnel see themselves and ‘The Art of the
Sale’, read the full article at http://blogs.hbr.org/cs/2012/06/the_most_important_predictor_o.html?awid=8276497249373009626-3271
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