With so many books written on the art of sales and the perfect
sales techniques, it’s sometimes hard to know what tips to actually use on your
next sales appointment. In an article on the Institute of Sales and Marketing
Management website , creative director Mark Blackmore, argues that some old
sales lines should be put out to pasture. He examines ‘eight myths of selling’
including ‘people buy from people’ and ‘sell the sizzle not the sausage’. After
looking at the merits of each ‘myth’ he then suggests that the selling
principle could be simplified to just one line, ‘People buy when a compelling
need is met by a credible solution that offers perceived value’. He also argues throughout
that ‘selling has become a complicated business but it doesn’t need to be.’ To
see whether you agree that the eight myths deserve to be put to rest or still have
some value, read the article at http://www.ismm.co.uk/news/2012/05/22/eight-myths-of-selling/
